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Welcome to Doughnutville!

Dive into the enchanting world of 'Welcome to Doughnutville' by Infantium Victoria, where playful fashion meets purpose. This unique collection, rooted in the doughnut economy principle, is designed to educate and inspire. Vegan and plant-based, with GOTS-certified organic cotton pieces marked on the product page, it's perfect for families seeking to blend style with values. Discover designer kidswear that's about more than clothes – it's about raising informed, kind-hearted children in a world they'll cherish.

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63 products

Save 56%Girls White Cardigan – Infantium Victoria
Girls White Cardigan Sale price$42.00 Regular price$95.00
Infographics T-shirt with Printed Donut for Kids – Infantium Victoria
Infographics T-shirt with Printed Donut for Kids Sale price$54.00
Pink Girls and Boys Sweatshirt – Infantium Victoria
The Sweatshirt — Pink Sale price$89.00
Save 36%Blue Boys and Girls Jumpsuit – Infantium Victoria
The Jumpsuit — Blue Sale price$95.00 Regular price$149.00
Blue Girls and Boys Sweatshirt – Infantium Victoria
The Sweatshirt — Blue Sale price$89.00
Village Print Girls Summer Dress – Infantium Victoria
Village Print Girls Summer Dress Sale price$119.00
Save 36%Pink Boys and Girls Jumpsuit – Infantium Victoria
The Jumpsuit — Pink Sale price$95.00 Regular price$149.00
Infographics T-shirt with Printed Village for Kids – Infantium Victoria
Infographics T-shirt with Printed Village for Kids Sale price$54.00
Infographics T-shirt with Printed Hands for Kids – Infantium Victoria
Infographics T-shirt with Printed Hands for Kids Sale price$54.00
Save 10%Knitted Baby Sweater in Pastel Stripes – Infantium Victoria
Knitted Baby Sweater in Pastel Stripes Sale price$54.00 Regular price$60.00
Black Baby Knitted Onesie – Infantium Victoria
Black Baby Knitted Onesie Sale price$98.00
Zero Waste Black Flare Skirt – Infantium Victoria
Zero Waste Black Flare Skirt Sale price$178.00
Village Print Boys and Girls Button Up Shirt – Infantium Victoria
The Village Button-Up Shirt Sale price$78.00
Save 43%Girls and Boys Sweat Shorts in Blue – Infantium Victoria
The Everyday Sweat Shorts — Cornflower Blue Sale price$54.00 Regular price$95.00
Save 13%Knitted Baby Pants in Pastel Stripes – Infantium Victoria
Knitted Baby Pants in Pastel Stripes Sale price$42.00 Regular price$48.00
Zero Waste Black Designer Shirt for Boys and Girls – Infantium Victoria
The Zero-Waste Shirt — Black Sale price$178.00
Yellow Blue Stripes Baby Suit – Infantium Victoria
Yellow Blue Stripes Baby Suit Sale price$143.00
Infographics T-shirt with Printed Working Area for Kids – Infantium Victoria
Infographics T-shirt with Printed Working Area for Kids Sale price$54.00
Save 10%Pink Polo Boy and Girl – Infantium Victoria
Pink Polo Boy and Girl Sale price$54.00 Regular price$60.00
Save 10%Knitted Baby Sweater in Bright Stripes – Infantium Victoria
Knitted Baby Sweater in Bright Stripes Sale price$54.00 Regular price$60.00
Save 13%Knitted Baby Pants in Bright Stripes – Infantium Victoria
Knitted Baby Pants in Bright Stripes Sale price$42.00 Regular price$48.00
Baby Cardigan in White – Infantium Victoria
Baby Cardigan in White Sale price$89.00
Baby's White Dress – Infantium Victoria
Baby's White Dress Sale price$104.00
Zero Waste Girls Shirt Dress in Stripes – Infantium Victoria
Zero Waste Girls Shirt Dress in Stripes Sale price$327.00
Save 24%Girls Tennis Skirt – Infantium Victoria
Girls Tennis Skirt Sale price$72.00 Regular price$95.00
Girls Beach Dress with Bright Stripes – Infantium Victoria
The Striped Beach Dress — Cobalt Sale price$75.00
Baby Black Romper – Infantium Victoria
Baby Black Romper Sale price$107.00
Infographics T-shirt with Raw Cotton Print for Kids – Infantium Victoria
Infographics T-shirt with Raw Cotton Print for Kids Sale price$54.00
Save 10%Blue Polo Boy and Girl – Infantium Victoria
Blue Polo Boy and Girl Sale price$54.00 Regular price$60.00
Save 26%Village Print Boys Cargo Shorts – Infantium Victoria
The Village Cargo Shorts Sale price$66.00 Regular price$89.00
Save 46%Grey Waffle Pants for Kids – Infantium Victoria
Grey Waffle Pants for Kids Sale price$48.00 Regular price$89.00
Save 43%Boys and Girls Sweat Shorts in Pink – Infantium Victoria
The Everyday Sweat Shorts — Pink Sale price$54.00 Regular price$95.00
Blue Girls Polo Dress – Infantium Victoria
Blue Girls Polo Dress Sale price$60.00
Knitted Kids Hoodie in Yellow – Infantium Victoria
Knitted Kids Hoodie in Yellow Sale price$137.00
Striped Boys and Girls Shorts – Infantium Victoria
The Striped Shorts Sale price$107.00
Sold outBlack Girl and Boy Shorts – Infantium Victoria
Black Girl and Boy Shorts Sale price$107.00
Zero Waste Black Shirt Dress – Infantium Victoria
Zero Waste Black Shirt Dress Sale price$327.00
Zero Waste Pink Flower Girl Dress – Infantium Victoria
Zero Waste Pink Flower Girl Dress Sale price$327.00
Infantium Victoria pink and white striped baby girl romper with Peter Pan collar and gathered waist. Made from organic cotton.
Pink Stripes Baby Girl Rompers Sale price$134.00
Yellow/Blue Stripes Baby Boy Rompers – Infantium Victoria
Yellow/Blue Stripes Baby Boy Rompers Sale price$134.00
Grey Boys and Girls Button Up Shirt – Infantium Victoria
The Button-Up Shirt — Grey Sale price$84.00
Grey Girls Summer Dress – Infantium Victoria
Grey Girls Summer Dress Sale price$107.00
Save 20%Pink Girls Polo Dress – Infantium Victoria
Pink Girls Polo Dress Sale price$60.00 Regular price$75.00
Pink Baby Girl Romper – Infantium Victoria
Pink Baby Girl Romper Sale price$98.00
Knitted Shirt with Pastel Stripes – Infantium Victoria
Knitted Shirt with Pastel Stripes Sale price$72.00
Knitted Shirt with Bright Stripes – Infantium Victoria
Knitted Shirt with Bright Stripes Sale price$72.00
Knitted Striped Kids Sweater in Pastel – Infantium Victoria
Knitted Striped Kids Sweater in Pastel Sale price$78.00
Kids Crop Tops in Black – Infantium Victoria
Kids Crop Tops in Black Sale price$66.00

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Reduced-Emission Delivery

We ship with DHL's GoGreen Plus programme, which reduces the transport emissions of your delivery.

Vegan & Cruelty-Free

Made without any animal-derived materials — no leather, wool, silk or fur.

Responsible Craftsmanship

Our pieces are ethically produced and built to last—fewer, better pieces to pass down

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